The Importance of an Associate Product Manager PositionĬompanies hire APMs to make sure they can attain good talent early on. They can focus on a select area of the product, or a specific set of ideas and features, without being drawn into the full scope of the product.Īssociate product manager responsibilities include enhancing the product manager's work and supporting the product team in any capacity that the product manager requires. Often, associate product managers will work on new features for an already established product rather than working on completely new products. Associate product managers might also work on new products, features, and various product strategies to support more senior product managers. Associate Product Manager ResponsibilitiesĪn associate product manager supports the work of product managers by conducting market research, gathering quantitative product data, and analyzing customer research to help product managers work more efficiently and effectively. Whether you are planning to work your way up to a senior product manager or a more specialized position such as a product marketing manager, an associate product manager is the perfect position to start with.Ĭoming on board as a product team member and learning from the ground up offers solid training so you can advance through the product management world. The journey to becoming an associate product manager (APM) takes some planning and education, but the position will get you started on the product management career path by building a foundation of knowledge and experience in product management. Discover with us how to build better products.
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